Perception means that how the people receive the data and how they use it. They tend to selectively retain information or even distort the information to make it consistent with their previous perception of the product. The Psychological Factors are the factors that talk about the psychology of an individual that drive his actions to seek satisfaction.
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For instance, the beliefs in imported goods have given them competitive edge over their made- in-Nigeria counterparts. The culture of the society within which a consumer is contained will easily determine what their buying behavior is and so should be thoroughly studied by the business that seeks to persuade them to buy its products or services.
It authorizes the actions of deciders. So some people might believe that it is and healthy product. Our company is mainly concentrating on upper and middle class. Of concern to business Marketers: Some of the important Psychological Factors are: Situational factors might happen that the salesperson drive his choice to the consumer.
Consumer behavior is a psychological phenomenon that can easily change with even the slightest change in the surrounding environment or the within the consumer themselves. It is very well explained by Maslow through his need hierarchy theory comprising of basic needs, security needs, social needs, esteem needs and self-actualization needs.
We catalog each experience we have as either good or bad. Consumer behavior is, for the most part, a psychological process and the psychology of buying behavior is deeply related to the emotions that the consumer goes through.
He would be more interested in buying grocery items or products necessary for his survival.
It can't be [just] money, because nobody ever knows that about you for sure. Thus, the marketer should try to understand the attitudes and beliefs of individuals and design the marketing campaigns to retain the consumers.
Situational factors might happen that the salesperson drive his choice to the consumer. This is the step in which the consumer will actually buy our product. If this essay isn't quite what you're looking for, why not order your own custom Marketing essay, dissertation or piece of coursework that answers your exact question?
Social factors such as friends and family affect buying behaviour in such way that if a family purchases our product and if they liked it so they will influence their choice to other people and after that, they may become a regular consumer of Breakfast mates.
The marketers lay emphasis on managing the perceptual processes, Viz. The perception is the process through which the individual selects, organize and interpret the information to draw a meaningful conclusion.
They generally influence the buying decision. As an example of cultural influences, consider how the salesperson in a car showroom in England should approach the different couples of customers that visit as in some cultures the husband will be the one making the decision, while in the other it's the wife.
Advertising can help associate a product with need fulfillment. For example, many consumers choose to buy Toyota cars because they have had good experiences with their previously owned Toyota cars. Individuals with high income would buy expensive and premium products as compared to individuals from middle and lower income group who would spend mostly on necessary items.
They control the flow of information among everyone within the buying center. But now, the westernization of eating habits of Pakistani Customers supports the growth of breakfast cereals. This is an issue of perception. They will then find some way to solve their needs. The more basic the need, the greater the priority it assumes in driving consumers to fulfill it.
Advertising and sales promotions can aid consumer learning. A young single would hardly be interested in buying a house, property, insurance policies, gold etc. The following perceptual processes shed more light on perception.
Beliefs and Attitudes The process of learning results in beliefs and attitudes and they influence buying behaviour. Thus, these are some of the psychological factors that the marketer must take into the consideration before undertaking the strategic marketing decision.
Age Age and human lifecycle also influence the buying behaviour of consumers. While the absence of warranty would be a dissatisfier, its presence is not a satisfier since it is not one of the principal reasons for buying the product.
Attitude has three components namely cognitive, affective and conative.Personal factors can also affect the consumer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and.
Outline the additional psychological factors that affect people’s buying behavior. Motivation In the mids, Abraham Maslow, an American psychologist, developed the hierarchy of needs shown in Figure "Maslow’s Hierarchy of Needs".
Psychological factors refer to thoughts, feelings and other cognitive characteristics that affect the attitude, behavior and functions of the human mind. These factors can influence how a person thinks and later affect his decisions and relations in his daily life.
The three known psychological. Psychological Factors Influencing Consumer Behavior Definition: The Psychological Factors are the factors that talk about the psychology of an individual that drive his actions to seek satisfaction.
Some of the important Psychological Factors are: and these make up the brand image that influences the consumer buying behavior. Thus, the.
Psychological Factors That Influence Consumer Buying Behavior by Elizabeth Mott Advertising input floods consumers' perceptions with a non-stop stream of information. Factors Affecting Consumer Behavior me to observe consumer behaviors, I went to my local grocery store Wegmans.
Wegmans is a popular chain grocery store in my area and where I do all my grocery shopping. Factors Affecting Buying Behavior of Consumers Essay A Research Report.Download